Category Archives: marketing

Is Your Website Marketing smart?

Tongfei Kou's Website / 寇同飞的个人网站

Forwarded from Take 10 Marketing
Posted on May 24, 2011 by ipreneur

See what happens in this funny animated video (Rated Pg 13 –  Warning Sexually Explicit Language & Crude Humor) when a business owner looks to update his website, then read the key marketing consideration (below) when you create or update your website…

Most business owners have a website or know they need a website, but they often fail at making their website marketing smart. Yes your site needs to provide  the who, what, when, where and how information about your business, be simple, attractive and intuitive to navigate, but what else? Here are 5 simple things you should do with your website to make sure it’s marketing smart… Read more »

10 Innovative Subway Advertisements

Tongfei Kou's Website / 寇同飞的个人网站

Posted on Flavorpill
Jul 14, 2010 by Paul Hiebert

Subway systems are a perfect location for advertisements for two reasons: one, commuters spend a lot of time within them; and two, potential customers are held captive, either waiting on the platform or squished on the train just looking for an excuse not to make eye contact with the person next to them.

We’ve found some advertisers who’ve thought of some pretty creative uses of this underground space. View all ten examples after the jump.

Read more »

Uncover the Marketing Model adopted by Major Fashion brands – the darkness of “Fast Fashion”

Tongfei Kou's Website / 寇同飞的个人网站
From: The Observer
Original Title: Why fast fashion is slow death for the planet
Author: Lucy Siegle
Published on 8 May, 2011
Few changes have been made when reposted to shorten the article

Tongfei wants to say:
This article talks about the “fast fashion” philosophy as a new marketing strategy implemented by those major fashion enterprises in recent years. This marketing model has been recognised as a success by looking at companies’ financial figures, but who can see the truth behind the prosper or who really wants to see? The “fast fashion” does not only harm the sustainability of nature, but also results social problems such as comparisons on luxury. So, which one is important, business revenue or sustainability? We need a balance!

Therefore, I believe this is a meaningful article bringing us again the discussion of business ethics and Corporate Social Responsibility (CSR).

The author, Lucy Siegle, says:
With high-street chains churning out fresh designs every few weeks, we now buy more cheap clothes than ever before. But as Lucy Siegle reveals in her hard-hitting new book To Die For, it’s a trend that will cost us far more than we imagine

It has never short of shoppers on the Oxford Street in London, even in rainy days. A young lady walked out of Primark, the store well-known for its low-cost “affordable fashion”. There were 6-7 kraft bags in hand fully filled with shopping trophies. One of the overwhelmed bags cracked and colourful clothes spread all over. Surprisingly, this lady didn’t pick them up, because they are wetted by the rain. All the clothes were lying on the street and waiting for sanitation workers. Read more »

Unilever bows to Beijing pressure: a new regulatory risk in an inflationary climate


From “Financial Times
Original Title: Unilever bows to Beijing pressure by putting off planned price increases
By Patti Waldmeir in Shanghai, Robin Kwong in Taipei, Alexandra Stevenson in London

Unilever, the Anglo-Dutch consumer goods group, has bowed to pressure from Beijing to delay planned price increases, highlighting a new regulatory risk in an inflationary climate.

While Chinese authorities routinely force state-owned enterprises to place the public interest ahead of commercial concerns, Unilever’s confirmation of the government’s request signals that large foreign multinationals are not immune to such pressure.

A Unilever spokeswoman in London said, “I can confirm that Unilever China received a request from the National Development and Reform Commission and has chosen to comply with it, and postpone price adjustments previously scheduled for April 1.”

Chinese consumers, increasingly alarmed at the rising cost of living, cleared supermarket shelves earlier this week of shampoos, soaps and detergents after state media said four consumer goods companies – including Unilever and Guangzhou Liby Enterprise Group – would raise prices by 5 to 15 per cent.

Alarmed by the reaction, Beijing is understood to have contacted companies to urge price restraint. China’s consumer price index rose 4.9 per cent year-on-year in February.

“When you wake up and see photos of old people rushing into supermarkets in a panic, that is a signal to government that this is a serious problem,” said Shaun Rein of China Market Research in Shanghai.

Alongside Unilever, Liby – another leading detergent producer – and Tingyi, which produces half of China’s instant noodles, agreed to delay planned price rises.

Tingyi said it acted “in alignment with the policy of the state for maintaining the stability of commodity prices”. Wei Ing-chou, chairman and chief executive, had spoken of the need to “watch which way the [political] wind blows”, when announcing the rise but, explaining the delay on Friday, the company pointed to signs that raw material prices were stabilising.

Luo Zhiping, analyst with Business Information Research, a Shanghai-based consulting firm with close ties to government, said the goal was to “prevent consumer chaos” after widespread panic-buying of salt, which was viewed as an antidote to potential radiation from Japan’s earthquake-crippled nuclear power station. By firing this shot across the bows of companies whose planned price increases were widely publicised, Beijing should be able to convince a wide range of companies to contain most prices, at least temporarily, he said.

Unilever would not say how long it would postpone the price rise.

Liby said that after being contacted, it had decided “to take the whole situation [of the market and consumer reaction] into account” and delay or even rescind price increases that had already been put in place.

From “Financial Times
Original Title: Unilever bows to Beijing pressure by putting off planned price increases
By Patti Waldmeir in Shanghai, Robin Kwong in Taipei, Alexandra Stevenson in London

Google China lunches Teleport service as an April Fool’s Day joke


It’s April Fool’s Day today. Google of course wants to fool you as well. Google China today lunched Teleport Search Service as an April Fool’s Day joke. By this service you will be teleported to your most wanted destination at your most wanted time to percept everything you want.

To access the Teleport Search Service (only available in Chinese) go to:

Have a nice April Fool’s Day!

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